Posts tagged as:

terminology

How to maintain your subject skills

by Serena on 4 June 2009

in Tips for translators

As translators, we not only have to make sure that we keep our language skills fresh; we also have to keep up-to-date on what’s going on in the fields that we work in. Some of us our generalists, in which case we must keep abreast of developments in a wide range of fields. Others are [...]

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Book recommendation: Vom Pitch zum Award. Wie Werbung gemacht wird.

by Serena on 28 May 2009

in Advertising, Books, Useful resources

Having caught my eye in Werben & Verkaufen magazine’s book recommendations, I decided to order a copy of Vom Pitch zum Award. Wie Werbung gemacht wird to help increase my knowledge of the advertising world. Billed as an indispensable guide to the advertising industry, it does not disappoint. With clear, easy-to-read sections on the different [...]

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Consistent branding in translation - advice for translation buyers

by Serena on 15 May 2009

in Buying translations

As previously noted, successful branding relies on consistently conveying the brand values, even when the brand is speaking a foreign language. A good translator will always go the extra mile to familiarise themselves with your company, your brand(s), your products and your services but translation buyers can help to ensure consistency in all company communications by [...]

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