From the category archives:

Marketing

Can you really translate marketing material?

by Serena on 15 April 2009

in Marketing, Tips for translators

I’ve seen this question raised elsewhere in the blogosphere, including at Masked Translator: can marketing material actually be translated or does it need to be created from scratch for a new language and a new market? Opinions on this matter have been varied, ranging from doubts regarding the ethics of translating marketing texts through to [...]

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Twitter translation

by Serena on 20 March 2009

in Buying translations, Marketing

Companies around the world are increasingly using Twitter as an online marketing and networking tool. Twitter is a microblogging site where people post ‘tweets’, short messages of 140 characters or less, and it seems that everyone from Barack Obama to your next-door neighbour is twittering. Myself included.
Twitter is effectively a way of having a series [...]

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