From the category archives:
I came across Anthony Davis’ Mastering Public Relations when looking for a good introductory book on PR to read for continuing professional development (CPD) purposes. At 233 pages long, it isn’t a stuffy academic textbook; instead, it is a easy-to-read, easy-to-understand guide to public relations, providing a good overview of the differences between PR and [...]
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Having caught my eye in Werben & Verkaufen magazine’s book recommendations, I decided to order a copy of Vom Pitch zum Award. Wie Werbung gemacht wird to help increase my knowledge of the advertising world. Billed as an indispensable guide to the advertising industry, it does not disappoint. With clear, easy-to-read sections on the different [...]
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Butcher’s Copy-editing. The Cambridge Handbook for Editors, Copy-editors and Proofreaders was recommended to me on the proofreading course I attended last month. It is, I am told, the ‘bible’ for copy-editors and proofreaders. Having now acquired my own copy, I can see why.
The handbook has some good introductory sections that outline the role of the [...]
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