The Chartered Institute of Marketing (CIM) is holding its annual conference in London on 29 September 2009. The seminars and presentations at this event will be based on the topic ‘Marketing adaptability — survival of the fittest’, focusing on how marketers can respond to the challenges, changes and opportunities created by the current recession. Those attending the event can expect to learn skills to help them survive the economic downturn and to set themselves apart in this challenging business climate. Presentations focusing on the four main areas of marketing strategy, customer relationship management, marketing communications and stakeholder management will also provide new insights and ideas to take away with you and put into practice in your own marketing activities.
As a marketing translator, I deal with lots of documents relating to marketing strategy and marketing communications. Coping with and responding to the challenges posed by the recession is, of course, a hot topic in these areas at the moment — and one which it is vital to keep up-to-date with. This conference seems to be an ideal opportunity for translators to gain industry insights into this issue.
The conference will be chaired by the writer and broadcaster Jonathan Dimbleby and the keynote speakers include Martha Rogers PhD, International Marketing Strategist at the Peppers & Rogers Group, and Professor Jean-Claude Larreche, Professor of Marketing at INSEAD. Further information can be found on the CIM conference webpages here.
Enjoyed this post? Then make sure you subscribe to my RSS feed!
{ 0 comments… add one now }