I came across Anthony Davis’ Mastering Public Relations when looking for a good introductory book on PR to read for continuing professional development (CPD) purposes. At 233 pages long, it isn’t a stuffy academic textbook; instead, it is a easy-to-read, easy-to-understand guide to public relations, providing a good overview of the differences between PR and publicity and exploring how PR differs from and complements marketing and advertising. The book also looks at PR and corporate communications, the differences between image and reputation and explores topics such as PR strategy and planning, relationship building and the relationship between PR and the media.
I particularly liked the checklists at the end of each chapter, which give a summary of the key points made. This is great for when you just want to look up specific information relating to the chapter topic, refresh your memory on a certain subject area or, if time is short, grasp the basics quickly. Short but helpful case studies also aid understanding by outlining how the key points are put into practice.
I would definitely recommend this book to anyone working in the field of PR translations or anyone who is interested in learning more about PR!
Davis, Anthony. Mastering Public Relations. 2nd edn. Palgrave Macmillan, 2007. ISBN 978-0-230-54930-2.
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I habve that book. Its truly a gem and I think anyone in the industry should consider it a must read.
Matt Werness´s last blog ..How to Manage a PR Crisis a.k.a. Damage Control