From the monthly archives:

May 2009

Book recommendation: Vom Pitch zum Award. Wie Werbung gemacht wird.

by Serena on 28 May 2009

in Advertising, Books, Useful resources

Having caught my eye in Werben & Verkaufen magazine’s book recommendations, I decided to order a copy of Vom Pitch zum Award. Wie Werbung gemacht wird to help increase my knowledge of the advertising world. Billed as an indispensable guide to the advertising industry, it does not disappoint. With clear, easy-to-read sections on the different [...]

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ITI Conference 2009 - reviews

by Serena on 22 May 2009

in Events

Last weekend, I attended the ITI Conference 2009 - Sustainability in Translation. In the spirit of the conference topic ‘moving with the times’, I chose to give mini summaries of the key things that I took away from the both days of the conference on Twitter. Having only 140 characters in which to summarise a [...]

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BDÜ Conference - Interpreting the Future

by Serena on 21 May 2009

in Events

The BDÜ, the largest association representing professional linguists in the German-speaking countries, is holding an international conference in Berlin from 11 to 13 September 2009. The conference, entitled ‘Interpreting the Future – Challenges for Interpreters and Translators Arising from Globalisation’, will take place in the Henry Ford Building of the Freie Universität Berlin and will focus [...]

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Consistent branding in translation - advice for translation buyers

by Serena on 15 May 2009

in Buying translations

As previously noted, successful branding relies on consistently conveying the brand values, even when the brand is speaking a foreign language. A good translator will always go the extra mile to familiarise themselves with your company, your brand(s), your products and your services but translation buyers can help to ensure consistency in all company communications by [...]

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How to maintain your language skills - part two

by Serena on 7 May 2009

in Tips for translators, Useful resources

In the spirit of using this blog as a forum for sharing ideas, opinions and resources, this week’s post continues the topic of how to maintain your language skills with a selection of resources that I find useful for my own language combination, German to English. I’d also like to invite you to share your [...]

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