From the monthly archives:

February 2009

Which countries produce the most creative advertising?

by Serena on 26 February 2009

in Advertising

The Big Won Report, a register of the various awards won by advertising professionals at award shows around the world, has recently been published for 2008. According to this report, the top ten most creative countries in the world based on the number of advertising awards won is as follows:

Germany
USA
UK
Spain
Argentina
Brazil
Australia
France
Sweden
New Zealand

The rising stars appear to [...]

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ITI Conference 2009 - Sustainability in Translation

by Serena on 24 February 2009

in Events

Following the success of its 21st Anniversary Conference in 2007, the ITI is holding another conference this year at the Institute of Mechanical Engineers at 1 Birdcage Walk, London, from 16 to 17 May 2009.
Sustainability has become something of a buzzword in recent times, particularly in the business world, and this is an opportunity to reflect on how [...]

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5 things about marketing translation - for translation buyers

by Serena on 20 February 2009

in Buying translations

1. Good translations should read like original pieces of writing in the target language, not translations
This is particularly important when translating marketing texts, where good writing style is crucial.
2. Think international from the start
What works in one culture won’t necessarily work in another. Ask your translator for advice when writing texts destined for international publication. [...]

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5 things about marketing translation - for translators

by Serena on 18 February 2009

in Tips for translators

1. Read, read and read some more
Keeping up with industry developments and familiarising yourself with the register and style of various publications is vital, particularly when working in marketing translation. Translations in this field are often needed quickly. If you were to receive a press release to translate by the end of the day, would [...]

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Welcome

by Serena on 17 February 2009

in Miscellaneous

Hello and welcome to the marketing translation blog.
My name is Serena and I’m a freelance translator and language consultant working from German into English, specialising in marketing, advertising and PR. I’m constantly on the hunt for new ideas and trying to keep up with industry developments and will be using this blog as a forum [...]